Project Details

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An evaluation of onsite campaign language related to ecommerce engagement.

Company: Listrak Inc.

Major(s):
Primary: CMPSC
Secondary: IE

Non-Disclosure Agreement: YES

Intellectual Property: YES

Project Summary Does language in onsite content matter in driving customer engagement? Project Context Listrak is a leading digital marketing platform trusted by 1,000+ top retailers and brands for email, text message marketing, identity resolution, behavioral triggers and cross-channel orchestration. Listrak is focused on delivering maximum digital marketing ROI to customers by leveraging its AI-driven data platform to optimize customer marketing strategies. Listrak seeks to explore and quantify the impact of various onsite campaign language on engagement. Project Purpose Website visitors are exposed to numerous onsite campaigns, such as popups and promotional banners, when shopping on ecommerce websites. These onsite campaigns are intended to help identify new marketable contacts by requesting opt-ins to email and/or SMS marketing. Listrak clients execute onsite marketing campaigns with only limited A/B testing of their individual campaigns. By leveraging historical onsite campaign language to identify common characteristics that result in higher website visitor engagement, customers would gain greater insight into the potential strength of a campaigns language prior to launching. This would assist customers in creating engaging onsite campaigns resulting in increased subscription rates and customer satisfaction. Project Pitch Listrak is successful only when their customers are successful and remains laser focused on delivering solutions and strategies that deliver meaningful results year-over-year. Students will work with the analysts and engineers from Listrak to understand the workings of eCommerce shopping patterns by using modern, applied machine learning techniques to help make an impact on the success of Listrak and its 1,000+ customers.